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Overview

Degree：Bachelor of Arts
Study mode：Full-time
Duration：Four years
Belong to：School of Journalism and Communication

Specialty Field：

This major is the vice president unit of Shenyang Advertising Association and the vice president unit of Shenyang E-Commerce Association. For the fields of press and publication, media institutions, online media, culture and creativity, the major cultivates senior mass communication talents who are familiar with industrial and commercial administration policies and regulations, master communication theory, artistic creation, digital technology and other knowledge and skills, and have the abilities of advertising creativity and production, brand marketing and promotion, advertising delivery and media operation.

Specialty Features：

●With the implementation of the vocational situational talent training, the major cultivates high-quality advertising professionals through practical teaching forms such as immersive experience, embedded training and group cooperative learning.
●This major is equipped with characteristic curriculum modules such as mass communication, audio-visual language, digital technology, media marketing, etc. It cooperates with University of Southampton, Manchester University, University of Bristol, University of Sheffield, etc. to provide strong support for the cultivation of high-level talents.
●Relying on the Provincial Financial Media Experimental Teaching Demonstration Center, Network Media Training Room, KOL Training Room, Micro Video Creation Training Room, E-sports Operation Laboratory, etc., the University builds a high-quality internship and employment platform for students cooperating with Liaoning Advertising Association, Peoples Network, China Central International Radio and Television International Online, Liaoning Daily Newspaper Group, Liaoning Radio and Television Station, Sina Liaoning, Tencent Daliao.com, Phoenix Liaoning, Tiktok Liaoning E-commerce Base Liaoning Lianmeng Culture Media Company and other enterprises and institutions.

Entry Requirements

●Students need to take the national college entrance examination, and their scores should pass the provincial undergraduate admission score basic line, and higher scores will be preferred.
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Structure

First year
- Advertising Media Operation
- Short Video Editing and Special Effects Design
- Digital Marketing
- New Media Advertising Technology
- Advertising Creative Thinking
Second year
- UI Interface Design
- Image Creativity and Production
- New Content E-commerce Planning and Operation
- Big Data and Advertising
- Integrated Marketing Communication
Third year
- Customer Relationship Management
- Advertising Effect Evaluation
- E-commerce Live Broadcast
- Brand Communication
- Internet Product Innovation and Management
Fourth year
- Professional Practice
- Graduation Project

Ability Cultivation

The graduates from this specialty are expected to have the following core competences

Advertising Planning and Production Ability
Brand Marketing and Promotion Ability
Advertising and Media Operation Ability
Digital Technology Application Ability

Careers

After graduation, students can engage in IP shaping and brand promotion, advertising and media operation, customer maintenance and public relations in enterprises and institutions such as press and publication, media institutions, online media and cultural creativity, or choose to start their own business and enter universities at home and abroad to study for master’s degrees in relevant majors.

Scholarships

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