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Overview

Degree：Bachelor of Arts
Study mode：Full-time
Duration：Four years
Belong to：School of Journalism and Communication

Specialty Field：

This major is a key construction major at the university level. It is oriented to the fields of press and publication, media institutions, online media, culture and creativity and so on. It cultivates senior mass communication talents who are familiar with internet ethics and regulations, who master the knowledge and skills of Marxist view of journalism, communication theory and digital media technology, and have the abilities of network media operation, product design and content production, brand building and promotion and so on.

Specialty Features：

●With the implementation of the vocational situational talent training, this major cultivates high-quality communication professionals through practical teaching forms such as immersive experience, embedded training and group cooperative learning.
●This major is equipped with characteristic curriculum modules such as mass communication, audio-visual language, digital technology, new media operation, etc. It cooperates with Manchester University, University of Bristol, University of Sheffield, Liverpool John Moores University, etc. to provide strong support for the cultivation of high-level people.
●Relying on the school’s Provincial Convergence Media Experimental Teaching Demonstration Center, Network Media Training Room, KOL Training Room, Micro Video Creation Training Room, and E-sports Operation Training Room etc., the major build a high-quality internship and employment platform for students in conjunction with Peoples Network, China Central International Broadcasting and Television International Online, Liaoning Daily Newspaper Group, Liaoning Broadcasting and Television Station, Sina Liaoning, Tencent Daliao.com, Phoenix Liaoning, Tiktok Liaoning E-commerce Base, Liaoning Lianmeng Culture Media Co., Ltd. and other enterprises.

Entry Requirements

●Students need to take the national college entrance examination, and their scores should pass the provincial undergraduate admission score basic line, and higher scores will be preferred.
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Structure

First year
- New Media Product Design and Operation
- Short Video Editing and Special Effects Design
- 3DMAX Animation Design
- Image Creation and Production
- Digital Media Application Technology
Second year
- Network Public Opinion Monitoring and Research
- Hypermedia Interaction Design
- Public Relations and Crisis Management
- Internet Product Innovation Management
- Data and Public Opinion Analysis
Third year
- UI Design and Production
- Integrated Marketing Communication
- Audio-visual Language
- Customer Requirements and Product Management
- Fashion Communication
Fourth year
- Professional Practice
- Graduation Project

Ability Cultivation

The graduates from this specialty are expected to have the following core competences

Network Media Operation Ability
Product Design and Content Production Ability
Brand Building and Promotion Ability
Digital Technology Application Ability

Careers

After graduation, students can engage in network media operation, content design and production, brand building and promotion and other work in enterprises and institutions such as press and publication, media institutions, online media and cultural creativity, or choose to start their own business and enter domestic and foreign universities to study for master’s degrees in related majors.

Scholarships

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