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Overview

Degree：Bachelor of Engineering
Study mode：Full-time
Duration：4 years
Belong to：Green Island School of Hotel Management

Specialty Field：

This major is a school-level key major, which is oriented to the fields of tourism, hotels and pan-service industry. It cultivates senior business management talents with professional thinking, professional spirit, service art and leadership skills, who master knowledge and skills such as economic management, international business and digital technology, and have the abilities of enterprise management, tourism planning and brand promotion, digital marketing and guest service.

Specialty Features：

●Based on the educational philosophy of “Professional Situational Teaching, Competency-Centered Education”, it cultivates senior tourism management professionals by adopting diversified practical teaching forms, such as immersive experience, order-based training, and collaborative learning.
●This major offers special course modules such as tourism planning and brand promotion, fashion consumption and luxury goods, digital marketing and customer relations, etc., and provides pre-master courses in cooperation with University of Surrey, Leeds Beckett University, Sheffield Hallam University, and Manchester Metropolitan University. All the courses are aimed at providing strong support for the cultivation of high-level talents.
●Relying on the practical teaching hotel, smart tourism monitoring and data-driven technology laboratory, and tourism digital simulation laboratory, etc., which integrates catering, accommodation, conference, sports, leisure, entertainment and other facilities, this major establishes various on-campus practice teaching platforms. Cooperating with Shanghai International Theme Park, Beijing Universal Studios, Zhejiang Wuzhen Tourism Co., Ltd., Guangdong Chimelong Group Co., Ltd., and InterContinental Hotel Management Group, etc., it also builds many off-campus practice teaching bases and high-quality internship platforms for students.

Entry Requirements

●Students must take part in the national college entrance examination, with the results passing the provincial control line of undergraduate admission. The admission is based on the college entrance examination results.
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Structure

Year 1
- Tourism Destination Management
- Tourism Consumer Behavior
- Tourism Industry Policies and Regulations
- Tourism Economics
- Luxury Brand Management
Year 2
- Tourism Big Data Application and Practice
- New Media Planning and Operation
- Tourism Marketing
- Tourism Product Planning and Design
- Business Data Statistics and Analysis
- Brand Communication
Year 3
- Tourism planning and development
- Smart Tourism
- Theme Park Operation and Promotion
- Tourism Real Estate Operation and Management
- Leisure Catering Design and Operation
- Tourism Service Operation Management Comprehensive Training
Year 4
- Specialty Practice
- Graduation Design

Ability Cultivation

The graduates from this specialty are expected to have the following core competences

Enterprise Operation and Management
Tourism Planning and Brand Promotion
Digital Marketing and Guest Services
Digital Technology Application

Careers

After graduation, students can engage in corporate management, tourism planning, guest services, brand promotion, digital marketing, public relations, etc. in industries such as tourism, exhibitions, cruise ships, luxury goods, theme parks, high-star hotels, etc., or choose to start their own businesses and further their study in universities at home and abroad for a master’s degree.

Scholarships

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