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Overview

Degree：Management Degree
Study mode：Full-time
Duration：4 years
Belong to：School of Business

Specialty Field：

This major is a member unit of the Business Administration Professional Committee of the China Business Economics Association, aimed at business management, brand building, e-commerce and other fields. We cultivate senior talents to master economics, management, marketing, e-commerce operation and maintenance, business management, brand planning etc.

Specialty Features：

●This major is characterized by the professional situational talent training mode with the post as the core, combining research results with teaching. Students need to complete disciplinary works in this major, and cultivate senior enterprise management professionals through immersive experience, group cooperation, etc.
●This major sets up e-commerce, brand strategy, business data application, etc., and cooperates with Brunel University, Manchester University, University of Toronto, York University, etc., provides pre-master courses to cultivate high-level talents.
●The college relies on the cloud platform to share the experimental training center, ERP enterprise management laboratory, new media operation training room, etc., cooperate with China Shipping Group Co., Ltd., Longfor Real Estate Co., Ltd., Beijing 58 Information Technology Co., Ltd., and Jingdong Co., Ltd., Vipshop E-Commerce Co., Ltd., Amazon Network E-Commerce Co., Ltd. and other enterprises, builds high-quality teaching platforms for students.

Entry Requirements

●Students need to take the national college entrance examination, and their scores should pass the provincial undergraduate admission score basic line, and higher scores will be preferred.
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Structure

Year 1
- Enterprise Strategic Management
- Customer Relationship Management
- Business Data Statistics and Analysis
- Logistics and Supply Chain Management
- Digital Media Technology and Application
Year 2
- Quantitative Management and Data Analysis of Human Resources
- Corporate Governance and Internal Control
- ERP Process and Application
- Excel Financial Intelligence Analysis and Management
- Digital Marketing
Year 3
- E-commerce Platform Operation
- User Need and Product Positioning
- Product and brand development
- Wealth management
- Marketing Planning
Year 4
- Graduation Internship
- Graduation Project

Ability Cultivation

The graduates from this specialty are expected to have the following core competences

Enterprise Operation and Management Ability
E-commerce Operation and Maintenance Ability
Brand Planning and Promotion Ability
Digital Technology Ability

Careers

After graduation, students can engage in business management, e-commerce operation and maintenance, brand planning and promotion in industrial and commercial enterprises, or choose to start their own business and enter domestic and foreign universities to study for a master's degree in related majors.

Scholarships

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