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Overview

Degree：Bachelor of Arts
Study mode：Full-time
Duration：Four years
Belong to：School of Journalism and Communication

Specialty Field：

This major is a key construction major at the university level. It is oriented to the fields of press and publication, network media, media institutions, cultural exchange and so on. It cultivates senior mass communication talents who master the knowledge and skills of brand communication, media integration and information technology, and have the abilities of brand shaping and promotion, content creativity and production, public opinion management and crisis public relations, digital technology application and so on.

Specialty Features：

●With the implementation of the vocational situational talent training, this major cultivates high-quality communication professionals through practical teaching forms such as immersive experience, embedded training and group cooperative learning.
●This major is equipped with characteristic curriculum modules such as mass communication, audio-visual language, digital technology, brand strategy, etc. It cooperates with Manchester University, University of Bristol, University of Sheffield, Liverpool John Moores University, etc. to provide strong support for the cultivation of high-level people.
●Relying on the school’s Provincial Convergence Media Experimental Teaching Demonstration Center, Green Island Public Opinion Research Institute, Brand Operation Training Room, KOL Training Room, Micro Video Creation Training Room, etc., the major build a high-quality internship and employment platform for students in conjunction with Peoples Network, China Central International Broadcasting and Television International Online, Liaoning Daily Newspaper Group, Liaoning Broadcasting and Television Station, Sina Liaoning, Tencent Daliao.com, Phoenix Liaoning, Tiktok Liaoning E-commerce Base, Liaoning Lianmeng Culture Media Co., Ltd. and other enterprises.

Entry Requirements

●Students need to take the national college entrance examination, and their scores should pass the provincial undergraduate admission score basic line, and higher scores will be preferred.
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Structure

First year
- Brand Communication
- Cross-cultural Communication
- Advertising Creative Thinking
- Convergence Media News Editor
- Digital Media Application Technology
Second year
- Public Relation and Crisis Management
- City Image Communication
- Image Creativity and Production
- Fashion Communication
- Short Video Editing and Special Effects Design
Third year
- Communication Effect Monitoring
- Integrated Marketing Communication
- Data and Public Opinion Analysis
- Hollywood Global Communication Strategy
- Internet Product Innovation Management
Fourth year
- Professional Practice
- Graduation Project

Ability Cultivation

The graduates from this specialty are expected to have the following core competences

Digital Technology Application Ability
Public Opinion Management and Crisis Public Relations Ability
Brand Building and Promotion Ability
Content Creativity and Production Ability

Careers

After graduation, students can engage in brand management, activity planning, content creativity, public relations and other work in enterprises and institutions such as press and publication, online media, media institutions and cultural exchanges, or choose to start their own business and enter domestic and foreign universities to study for master’s degrees in related majors.

Scholarships

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